simple autosuggest because it’s predictable something that could be helpful, but was a direct, brute force method that a human could understand and thus predict. “oh, i know why it gave me that”. it’s not as intrusive or even judgmental. it leaves no room for a tech company to inject their advertisers’ preferences.

dropdown menus that move around in word these were infuriating on two levels

  1. you didn’t know which ones would appear
  2. you didn’t know what order they would be in every time you opened a menu, something that could happen hundreds of times in a writing session, you had to reevaluate where the menu items were. even though the algorithm was simple (just a count of the number of times the user clicked on a menu item), the humans can’t remember those numbers, and thus can’t predict them themselves.

predictability is the most important aspect to a nonemotional experience.

search is a ironic conundrum of the ages. it’s nearing a virtual gaslighting, in which our tools are

the unfortunate downside of the artifice of intellect now we’re even in a place during which truth itself is in question.